emporiaresearch.com

Emporia Research helps market researchers find verified professionals for B2B and healthcare studies. It is built for teams that need hard-to-reach respondents and want stronger data quality than open panels typically provide. The platform focuses on sourcing real professionals, verifying their identities, and managing recruitment and research delivery in one place.

It fits market research teams, product teams, brand and communications researchers, customer segmentation projects, and corporate or investment strategy teams. Its programmatic sourcing engine helps surface qualified respondents quickly, while anti-fraud checks are designed specifically around B2B recruitment.

Key Features

Verified Professional Respondents

Reach professionals whose identities and employment can be checked.

Emporia uses real-time LinkedIn validation and work email checks to verify respondents, helping researchers avoid relying on unverified panel profiles.

B2B Fraud Detection

Screen respondents for signals that could compromise research quality.

The platform checks for issues such as synthetic identities, suspicious response patterns, and duplicate participation risk.

This is particularly useful for B2B studies where a small number of low-quality responses can have a significant impact on the research.

Large Audience Graph

Search a broad professional audience using detailed employee records and targetable attributes.

Researchers can narrow recruitment based on the characteristics that matter to a study instead of relying on broad demographic targeting.

Rich Professional Profiles

Build respondent audiences using firmographic and role-level information.

This makes it possible to target specific types of professionals, companies, roles, and business characteristics when recruiting for specialized research.

Automated Recruitment

Automate the process of finding and recruiting qualified participants.

The platform uses its sourcing infrastructure to identify relevant respondents and can also handle incentive distribution, reducing the manual work involved in running a study.

DIY or Managed Research

Choose how much involvement your team wants from Emporia.

Researchers can use the platform themselves for recruitment and delivery or work with a managed service when they need additional support.

Pay-As-You-Go Pricing

Run research without committing to a long-term contract.

Emporia offers pay-as-you-go pricing without annual contracts or minimum spend requirements, making it easier to use for individual studies or occasional research projects.

Built for Hard-to-Reach B2B Research

Emporia is designed for research where finding the right respondent matters more than simply generating a large number of responses.

The platform covers senior and specialist professionals across areas such as cybersecurity, product leadership, procurement, education, and healthcare. Researchers can use professional and company-level attributes to build more targeted audiences.

Built For

• Market Researchers
• Product Research Teams
• Brand and Communications Teams
• Customer Segmentation Teams
• Corporate Strategy Teams
• Investment Strategy Teams
• B2B Research Teams
• Healthcare Researchers

Common Use Cases

• B2B market research
• Healthcare research
• Customer segmentation
• Product research
• Brand and communications studies
• Corporate strategy research
• Investment research
• Recruiting senior professionals
• Recruiting specialist professionals
• Reaching hard-to-find business audiences
• Running research with verified respondents
• Reducing fraudulent survey responses

Why It Matters

B2B research can be difficult when the people you need are specific professionals rather than general consumers. Traditional open panels can make it difficult to verify whether respondents actually hold the roles or work at the companies they claim to represent.

Emporia takes a verification-first approach by combining professional sourcing with LinkedIn validation, work email checks, and fraud detection. This gives research teams a more controlled way to recruit people with the specific professional characteristics required for a study.

The platform also focuses on speed. Its programmatic sourcing engine is designed to provide same-day access to qualified respondents, helping teams move from defining a research audience to collecting responses without relying entirely on manual recruitment or traditional expert networks.

The combination of targeted professional data, respondent verification, fraud screening, automated recruitment, and flexible delivery makes Emporia particularly useful when research requires a narrow audience and high confidence in the resulting sample.

Recruit Verified Professionals for B2B and Healthcare Research

Emporia Research gives teams a way to identify, verify, recruit, and manage professional respondents for specialized research. By combining a large professional audience graph with identity checks and anti-fraud screening, it helps researchers reach specific B2B and healthcare audiences while keeping the recruitment process faster and more controlled.