Flowjam

Flowjam creates launch videos for AI and SaaS startups that need to explain their product quickly while making a polished first impression. It works with teams that are pre-launch, raising funding, or trying to turn launch attention into clicks, demos, and signups.

The studio focuses on story-driven launch films rather than generic product explainers. It handles the creative process from scripting and direction through revisions, giving founders a finished launch asset without requiring them to arrive with a complete concept.

Key Features

Animated Product Launch Videos

Flowjam creates custom 60-second animated videos for software products.

The format is built around product UI and storytelling, making it suitable for products that need to communicate their value quickly on launch platforms, websites, and social channels.

Founder-Led Launch Films

For teams that want a more personal presentation, Flowjam combines live founder or office filming with product UI animation.

This format can bring the people behind the product into the story while still showing how the software works.

Script Development

Flowjam handles the scripting process rather than requiring founders to provide a finished script.

The studio develops multiple directions around the product and its market, helping shape the story before production begins.

Creative Direction

The studio manages the creative direction from the initial concept through the final cut.

This keeps the narrative, product presentation, and visual style aligned instead of treating the video as a collection of disconnected product shots.

Unlimited Revisions

Flowjam offers unlimited revisions, allowing teams to keep refining the video until the final version is ready.

This is particularly useful for startups where messaging and product details can change during production.

Launch Distribution

Selected plans include launch support and guaranteed view floors.

This extends the service beyond production for teams that also want help getting the finished video in front of an audience.

Fast Turnaround

The studio offers delivery in days, with a rush option available for shorter timelines.

That makes the workflow suitable for teams working toward a specific product launch date or announcement.

Built for Startup Launches

Flowjam is designed around the moments when startups need to communicate quickly. The videos are intended for environments such as Product Hunt, X, LinkedIn, YC pages, and startup homepages, where viewers may decide within seconds whether to keep watching.

The process covers the story, script, creative direction, production, and revisions, so founders can focus on the product while the studio handles the launch film.

Built For

• AI startups
• SaaS companies
• Pre-launch startups
• Founders preparing product launches
• Startups raising funding
• Teams launching on Product Hunt
• Companies refreshing their homepage messaging
• Founders looking for a story-driven product video

Common Use Cases

• Product launch videos
• Product Hunt launches
• Homepage hero videos
• Startup announcement campaigns
• Founder-led product films
• Product demos for social media
• Investor or fundraising storytelling
• Launch campaigns across X and LinkedIn

Why It Matters

A startup launch often needs to communicate more than what a product does. It needs to quickly establish the problem, product, value, and reason to care.

Flowjam approaches the video as a launch asset rather than simply an explainer. The studio develops the story around the product and market, then combines product visuals, animation, and, where appropriate, founder footage to create a more complete narrative.

The founder-led model also keeps the production process relatively direct. Adam Petty, the founder and creative director, is described as staying involved from the initial script through the final cut, giving startups a single creative point of contact throughout production.

Turn Your Product Launch Into a Story

Flowjam provides animated and founder-led launch films designed to explain AI and SaaS products quickly while giving startups a polished asset for homepages, social platforms, Product Hunt, and other launch channels. Pricing is posted upfront, with animated projects starting at $5,000 and higher-priced packages adding filming and distribution.