Datapods

Run consumer research with verified audiences based on real behavior instead of self-reported screening. Datapods is a consumer research platform that helps market research teams, brand marketers, analysts, and insights professionals recruit verified buyers, brand switchers, and exposed audiences using connected account data, then conduct AI-moderated interviews and quantitative studies for faster, evidence-backed insights.

Research Real Consumer Behavior Instead of Consumer Recall

Build research audiences from observed actions such as purchases, ad exposure, search activity, and brand switching, then interview or survey verified participants to understand what actually influenced their decisions. Rather than relying only on memory-based screening questions, Datapods lets researchers study customer journeys using verified behavioral signals.

Whether you're evaluating advertising effectiveness, measuring brand perception, or understanding why customers switch products, the platform provides research built on observed behavior instead of assumptions.

Key Features

Behavior-Based Audience Builder

Recruit participants based on verified consumer activity.

Target audiences using behaviors such as:

• Product purchases
• Brand switching
• Ad exposure
• Search activity
• Media consumption

to improve research quality.

AI-Moderated Interviews

Conduct qualitative research at scale.

Run AI-guided interviews featuring:

• Video conversations
• Dynamic follow-up questions
• Verified participants
• Automated moderation
• Structured interview outputs

for richer customer insights.

Quantitative Consumer Surveys

Expand findings with larger-scale quantitative research.

Launch surveys using the same verified audience to collect:

• Customer opinions
• Brand perception
• Purchase intent
• Satisfaction data
• Market feedback

with stronger audience validation.

AI Research Agent

Ask research questions in natural language.

Generate reports containing:

• Evidence-backed findings
• Source references
• Visual charts
• Consumer insights
• Research summaries

through a conversational interface.

Verified Consumer Panels

Recruit participants using connected account verification rather than recall alone.

Panels can include:

• Verified buyers
• Competitor switchers
• Brand users
• Campaign audiences
• Category shoppers

based on observed activity.

Privacy & Enterprise Trust

Support responsible consumer research with strong privacy practices.

Platform highlights include:

• GDPR-native architecture
• EU-hosted infrastructure
• Opt-in participant panel
• Revocable participant consent
• No training of open AI models using participant data

to help protect participant privacy.

Built for Modern Consumer Research

Datapods combines verified audience recruitment, AI-moderated interviews, quantitative surveys, behavioral targeting, and AI-powered reporting into one consumer insights platform.

Key benefits include:

• Consumer research platform
• Market research software
• AI qualitative research
• Audience targeting
• Brand insights

Built For

• Market Research Teams
• Brand Managers
• Consumer Insights Teams
• Marketing Analysts
• Product Marketers
• Research Agencies

Common Use Cases

• Brand tracking
• Advertising effectiveness research
• Customer journey analysis
• Brand switching studies
• Purchase behavior research
• Consumer segmentation

Why It Matters

Traditional consumer research often depends on participants accurately remembering what they purchased, which advertisements they saw, or why they made a decision. Datapods approaches research differently by recruiting verified audiences based on observed behaviors from connected accounts, allowing teams to study real purchase activity, media exposure, and switching behavior before asking qualitative or quantitative questions. Combined with AI-moderated interviews, survey tools, conversational research reports, and privacy-focused participant management, the platform enables research teams to produce faster, evidence-backed insights that are easier to trust and share across the organization.

Research Verified Consumer Behavior With AI

Build audiences from real purchase and media behavior, interview verified consumers with AI moderation, launch quantitative studies, generate evidence-backed research reports with charts and sources, and uncover the customer journeys that drive real buying decisions.