Formo

Understand how your crypto product grows with an analytics platform built specifically for onchain applications. Formo combines product analytics, wallet intelligence, attribution, and community activation into one platform, helping DeFi teams measure user acquisition, engagement, and retention using wallet-level data instead of anonymous web traffic.

Turn Onchain Activity Into Actionable Growth Insights

Track how users discover your product, interact with your protocol, and generate long-term value through analytics designed for crypto-native businesses.

Whether you're building a DeFi protocol, Web3 application, NFT platform, or blockchain startup, Formo helps you understand user behavior across the entire onchain growth journey.

Key Features

Crypto Product Analytics

Measure user activity across your onchain application.

Track:

• Product events
• User behavior
• Onchain attribution
• Protocol interactions
• Customer journeys

through one unified analytics platform.

Growth & Revenue Metrics

Monitor the business metrics that drive sustainable growth.

Analyze:

• Customer acquisition cost (CAC)
• Lifetime value (LTV)
• Revenue
• Churn
• Activation rates

to optimize your growth strategy.

Wallet Intelligence

Understand users through their wallet activity instead of anonymous sessions.

Build wallet profiles using:

• Wallet labels
• Onchain history
• Social context
• Wallet segmentation
• User identities

for richer customer insights.

Audience Segmentation

Create targeted audiences based on blockchain activity.

Segment users by:

• Wallet behavior
• Transaction history
• Protocol usage
• Onchain engagement
• Custom personas

to improve marketing and product decisions.

Token-Gated Community Forms

Build gated experiences for blockchain communities.

Create:

• Waitlists
• Registration forms
• Community signups
• Token-gated access
• Member onboarding

for Ethereum and Solana ecosystems.

Identity Verification

Add trusted identity verification to Web3 workflows.

Integrate with:

• World ID
• Passport

to strengthen onboarding and community verification.

Built for Web3 Growth Teams

Formo is designed to help crypto companies understand acquisition, engagement, and retention through analytics built around wallets, onchain activity, and decentralized applications.

Key benefits include:

• Web3-native analytics
• Wallet-level insights
• Onchain attribution
• Audience segmentation
• Community activation

Built For

• DeFi Startups
• Web3 Companies
• Crypto Growth Teams
• Blockchain Developers
• DAO Communities
• NFT Platforms

Common Use Cases

• Onchain analytics
• Wallet segmentation
• DeFi growth tracking
• Crypto attribution
• Community onboarding
• Web3 product analytics

Why It Matters

Traditional analytics platforms were designed for websites and mobile apps, making it difficult to understand users whose primary identity is a blockchain wallet. Formo takes a crypto-native approach by combining product analytics, wallet intelligence, attribution, audience segmentation, and community activation into one platform. This enables Web3 teams to measure growth, identify valuable users, and connect analytics with engagement strategies using the data that matters most in decentralized ecosystems.

Grow Your Web3 Product With Better Onchain Analytics

Track wallet activity, measure product growth, build targeted audiences, and understand user behavior through an analytics platform designed specifically for crypto, DeFi, and blockchain applications.