OnRamp Analytics

OnRamp is an attribution and analytics platform for subscription app teams that spend on paid acquisition and need to understand which channels actually produce paying customers. It follows anonymous customers from their first visit through onboarding, trials, payment, and return visits, helping teams identify where users drop off and whether performance issues are coming from acquisition campaigns or the product experience.

The platform brings acquisition, activation, revenue, funnels, retention, and customer journeys into one view. Instead of evaluating advertising channels based primarily on clicks or installs, teams can connect acquisition activity to subscription outcomes and compare campaigns based on the customers and revenue they ultimately generate.

Key Features

Acquisition Attribution

Track where customers come from across major advertising platforms and connect acquisition sources to downstream subscription activity.

Supported acquisition platforms include:

• Google Ads
• Meta Ads
• Apple Search Ads
• TikTok Ads

This provides a clearer view of which campaigns are contributing to customers rather than simply generating visits or clicks.

Revenue Tracking

Connect revenue data with acquisition and customer behavior to understand how users acquired through different channels convert into paying customers.

OnRamp supports revenue integrations including:

• RevenueCat
• Stripe
• Paddle
• Lemon Squeezy

This makes it possible to connect advertising performance with actual subscription revenue.

Funnels and Retention

Analyze the stages between acquisition and subscription to identify where customers reach value and where they leave.

Funnels can help teams examine progression through experiences such as:

• First visit
• Onboarding
• Trial
• Payment
• Return visits

Retention analysis adds another layer by showing what happens after users convert.

Customer Journeys

Follow individual customer journeys from their original acquisition source through product usage and subscription.

This source-to-subscription view helps teams understand the path users take and identify points where friction may exist in the product experience.

Ad Spend, CAC, and ROAS

Connect acquisition costs with customer and revenue outcomes to evaluate channels using metrics such as ad spend, customer acquisition cost (CAC), and return on ad spend (ROAS).

This allows subscription teams to compare campaigns based on economic performance rather than treating every acquisition event as equally valuable.

Reporting and CSV Export

Export data through CSV for teams that need to share results, perform additional analysis, or incorporate OnRamp data into existing reporting workflows.

Built For Subscription App Teams

OnRamp is designed for teams running subscription products where paid acquisition needs to be evaluated against downstream revenue. It supports native iOS applications as well as web and cross-platform development stacks.

Supported technologies include:

• Native iOS
• React Native
• Expo
• Flutter
• React
• Next.js
• Plain web apps

Android coverage is available through React Native and Flutter.

Common Use Cases

Paid Acquisition Analysis: Compare advertising channels based on the customers and revenue they ultimately produce.

Subscription Attribution: Follow customers from their acquisition source through trial and payment.

Funnel Analysis: Identify where users abandon onboarding, trials, or other important product steps.

Campaign Comparison: Evaluate different campaigns based on subscription outcomes rather than clicks alone.

CAC and ROAS Tracking: Connect acquisition spending with customer acquisition costs and revenue performance.

Retention Analysis: Understand whether acquired customers continue returning and engaging after conversion.

Product Flow Diagnosis: Determine whether poor results are related to the acquisition campaign or friction within the product journey.

Multi-App Reporting: Give teams managing multiple subscription apps a shared analytics environment with per-app permissions and access controls.

Privacy-Conscious Customer Tracking

OnRamp uses anonymous customers by default and is designed around privacy-conscious data handling. Infrastructure is located in the EU, and the platform does not use screen or keystroke recording.

Teams also have controls for data deletion and retention, providing additional control over how customer data is maintained.

From Acquisition to Subscription

The central workflow connects the entire customer journey rather than treating acquisition analytics and product analytics as separate systems. A customer can be followed from the original advertising source through onboarding, trial, payment, and subsequent visits.

That makes it easier to investigate questions such as whether a campaign is attracting the wrong audience, whether onboarding is preventing users from reaching value, or whether acquired customers are converting and retaining effectively.

Pricing

OnRamp pricing is based on monthly event volume. It offers a 7-day free trial with no credit card required, making it possible for teams to evaluate the platform before committing to a paid plan.

Larger teams can manage multiple apps with permissions and per-app access control.

Why It Matters

For subscription apps, a campaign can look successful at the acquisition level while producing relatively few paying customers. Looking only at clicks, visits, or other top-of-funnel events can make it difficult to determine where the actual problem lies.

OnRamp connects acquisition data with activation, revenue, funnels, retention, and customer journeys so teams can evaluate the complete path from advertising source to subscription. That provides a more useful basis for deciding whether to change the campaign, improve the product flow, or investigate retention.

Connect Paid Acquisition to Subscription Revenue With OnRamp

Track customers from their first visit through onboarding, trial, payment, and return visits. With acquisition attribution, revenue integrations, funnel and retention analysis, customer journeys, CAC and ROAS tracking, and privacy-conscious data handling, OnRamp gives subscription app teams a single view of how paid acquisition turns into paying customers.