Oria CRM

Oria CRM is a real estate CRM for agencies and independent agents who want to manage contacts, deals, viewings, listings, reporting, and marketing from one workspace. It is designed around the day-to-day workflow of a property business, connecting the process from the first inquiry through the final signed deal rather than functioning as a generic contact database.

Key Features

Real Estate Deal Pipeline

Track deals from the first inquiry through completion.

Oria provides deal stages that follow the agency workflow and can automatically update a deal to sold or rented status when the relevant stage is reached.

Contact and Deal History

Keep buyers, owners, and tenants connected to their activity.

Contact records can be tied to:

• Deals
• Properties
• Notes
• Previous interactions

This gives agents a single view of the relationship and the transactions associated with it.

Viewing Management

Keep property appointments attached to the deal.

Viewings appear on the dashboard alongside the relevant deal, helping agents keep upcoming appointments visible instead of managing them separately.

Listing Controls

Make sure listings are complete before publication.

Oria includes completeness checks and a publishing gate that prevents unfinished listings from being published until the required information is ready.

Reporting and Deal Insights

Identify where deals and agents need attention.

The reporting tools surface information such as:

• Quiet deals
• Win rate
• Days to signature
• Loss reasons

This gives agencies a clearer view of pipeline health and where deals are getting stuck.

Automated PDF Brochures

Create property brochures directly from listing information.

A brochure can include:

• Property photos
• Map
• Price
• Risks
• Agent information
• QR code

This removes the need to manually assemble a separate property presentation for each listing.

Kiko AI Agent

Use an AI agent directly inside the CRM.

Kiko can search, create, and update information through dedicated tools. Sensitive actions require approval before they are carried out.

The system also keeps a complete record of AI activity, including what was:

• Requested
• Approved
• Refused
• Interrupted

Kiko supports ask, auto, and read-only operating modes.

AI Listing Creation

Speed up the process of preparing property listings.

Oria can use property photos to draft listing descriptions and generate Romanian and English versions field by field. It can also create virtual home staging variations for property imagery.

The system can calculate additional property information from coordinates, including sun exposure and climate risks.

Social Media Publishing

Schedule property listings for social channels from inside the CRM.

Oria supports TikTok and Instagram publishing, with AI-generated captions and status tracking for each post so agents can see what has been scheduled or published.

Live Open-House Auctions

Run property auctions through the CRM.

Buyers can register using a QR code and must receive approval before bidding. Once bidding begins, prices update in real time, giving the agency a live auction workflow connected to the property listing.

Romanian and English Support

Work across both languages within the same system.

The platform supports Romanian and English, making it suitable for agencies working with local and international property buyers.

Built for Real Estate Operations

Oria CRM combines CRM management, listing workflows, AI assistance, reporting, and property marketing into one system.

Key benefits include:

• Manage real estate deals from inquiry to signature
• Track buyers, owners, and tenants
• Keep viewing appointments connected to deals
• Check listing completeness before publication
• Generate property brochures automatically
• Monitor quiet deals and win rates
• Track days to signature and loss reasons
• Use an AI agent for CRM operations
• Require approval for sensitive AI actions
• Keep an audit log of AI activity
• Generate listing descriptions from photos
• Create Romanian and English listing versions
• Generate virtual staging variations
• Calculate property data from coordinates
• Schedule TikTok and Instagram posts
• Generate AI-assisted social captions
• Run live open-house auctions
• Support isolated agency workspaces

Built For

• Real Estate Agencies
• Independent Real Estate Agents
• Property Brokers
• Sales Teams
• Property Managers
• Real Estate Operations Teams
• Agencies Working With International Buyers

Common Use Cases

• Managing property sales and rentals
• Tracking buyer and tenant inquiries
• Managing property viewings
• Organizing listing information
• Monitoring active deals
• Identifying stalled transactions
• Creating property brochures
• Writing property descriptions
• Translating listings
• Creating virtual staging
• Publishing property listings to social media
• Running open-house auctions
• Managing AI-assisted CRM operations
• Tracking agency performance

Why It Matters

Real estate agencies often have to coordinate contacts, properties, viewings, deals, marketing, and reporting across different tools. Oria CRM brings these workflows together around the actual property transaction.

The AI layer is also built directly into the operational workflow. Kiko can work with CRM data and perform actions through dedicated tools, while approval controls and activity logs provide oversight for sensitive operations. AI can also assist with listing creation, translation, staging, and social publishing.

The combination is designed to reduce the amount of manual coordination required between an agency's sales pipeline and its property marketing. Agents can manage the deal, listing, viewing, content, and reporting from the same workspace.

Manage Real Estate Deals, Listings, and Marketing in One Place

Use Oria CRM to manage contacts and property deals, keep viewings and listings organized, automate parts of the listing workflow with AI, publish property marketing, and track the full transaction from initial inquiry through signature.