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pug.sh

Open-source analytics for events, profiles, funnels, retention, and user flows. Self-host it or use the free cloud beta.

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Understand how real users interact with your product through an open-source analytics platform built around people, not anonymous sessions. Track user behavior from the first page visit through long-term engagement, connect anonymous activity to identified users, and analyze product adoption with complete ownership of your data.

Turn User Events Into Product Insights

Capture product interactions automatically, connect every event to a unified user profile, and explore how people move through your product with real-time analytics and behavioral reports.

Whether you're building SaaS products, developer tools, marketplaces, or internal applications, the platform helps product teams understand user behavior without relying on closed analytics systems.

Key Features

Automatic Event Tracking

Capture user interactions without manually instrumenting every event.

Automatically record:

  • Page views
  • Clicks
  • Scroll depth
  • Form submissions
  • Rage clicks
  • Dead clicks

for immediate product visibility.

Unified User Profiles

Connect anonymous visitors with identified users.

Build complete user histories by combining:

  • Anonymous browsing
  • Logged-in activity
  • User identification
  • Event timelines
  • Behavioral history

into a single profile.

Real-Time Event Monitoring

Watch product activity as it happens.

Inspect live events with details including:

  • Pages visited
  • Devices
  • Locations
  • User context
  • Event metadata

to troubleshoot and monitor product usage.

Product Analytics Reports

Answer key product questions from one analytics platform.

Analyze:

  • Trends
  • Funnels
  • Retention
  • User segmentation
  • User flows
  • Top event values

to understand product performance.

Interactive Dashboards

Build custom dashboards for your team.

Create dashboards with:

  • Analytics tiles
  • Shared time ranges
  • Period comparisons
  • Threshold alerts
  • Markdown notes

for collaborative reporting.

Open Source & Self-Hosted

Maintain full ownership of your product analytics.

Deployment options include:

  • Self-hosting
  • AGPL-3.0 open-source code
  • Free cloud beta
  • EU-hosted cloud
  • GDPR-aware infrastructure

to match your privacy and compliance needs.

Built for Product Teams

The platform helps engineering, product, and growth teams understand user behavior through person-centered analytics, flexible reporting, and complete data ownership.

Key benefits include:

  • Open-source product analytics
  • Unified user profiles
  • Real-time event tracking
  • Self-hosted deployment
  • Privacy-focused analytics

Built For

  • Product Managers
  • SaaS Companies
  • Developers
  • Growth Teams
  • Startups
  • Engineering Teams

Common Use Cases

  • Product analytics
  • User behavior analysis
  • Funnel optimization
  • Retention analysis
  • Feature adoption tracking
  • Product growth measurement

Why It Matters

Traditional analytics platforms often separate anonymous sessions from known users, making it difficult to understand the complete customer journey. They can also limit data ownership and flexibility. This platform solves both problems by automatically capturing product events, merging anonymous activity into unified user profiles, and providing open-source analytics that can be self-hosted or deployed in a privacy-conscious cloud environment. Teams gain a complete view of user behavior while maintaining full control over their data.

Own Your Product Analytics

Capture user events, build unified customer profiles, analyze funnels and retention, and explore product behavior with an open-source analytics platform designed around real people instead of anonymous sessions.

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