Zaraftis

Understand how your brand performs in the age of AI-powered search. This platform tracks whether your company appears in answers generated by tools like ChatGPT, Perplexity, and Google AI Overviews, helping you measure and improve your visibility where modern buyers increasingly discover products and services.

Measure Your AI Search Visibility

Traditional SEO tools focus on rankings and search engine results pages. This platform focuses on a different question:

When AI generates an answer, does it mention your brand?

Track your presence across major AI search and answer engines and understand how you compare against competitors.

Key Features

AI Mention Tracking

Monitor whether your brand appears in responses generated by:

• ChatGPT
• Perplexity
• Google AI Overviews
• Other major AI-powered search experiences

See where your brand is being recommended and where it is absent.

Competitor Visibility Analysis

Identify which competitors appear when your brand does not.

Understand:

• Who is winning visibility
• Which prompts drive recommendations
• Where competitors are outperforming you

Prompt-Level Insights

Discover the specific queries and prompts where you are:

• Mentioned
• Omitted
• Outranked
• Replaced by competitors

This helps teams focus efforts on the opportunities with the greatest impact.

Share of Voice Monitoring

Measure your presence relative to competitors across multiple AI platforms and track changes over time.

Actionable Optimization Playbooks

Rather than simply highlighting problems, the platform generates prioritized recommendations to improve visibility.

Each opportunity is converted into a structured action item with estimated impact, helping teams understand which improvements are likely to produce the largest gains.

Multi-Client Management

Support multiple brands and reporting workflows, making the platform suitable for both internal marketing teams and agencies.

Built For

• Marketing Teams
• SEO Teams
• Growth Teams
• Content Strategists
• Agencies
• AI Search Optimization Specialists

Why It Matters

AI search experiences often provide a single recommendation set rather than pages of search results. If your brand is not included in those answers, potential customers may never discover you. This platform helps organizations understand how they are represented across AI engines and identify the actions required to improve their visibility.

Optimize for the Future of Search

Track AI mentions, benchmark competitors, uncover visibility gaps, and turn AI search performance into a measurable channel with clear opportunities for improvement.