Chat Thing

Add an AI support agent to your website, help centre, or customer communication channels to answer repetitive questions around the clock. The platform is designed for support teams, ecommerce stores, and service businesses that want to automate routine conversations while keeping human agents available for questions that require judgment or intervention.

The assistant learns from the content you already have, including websites, FAQs, help centres, Notion pages, and PDFs, then uses that information to answer customers in a branded chat experience. It can also perform actions such as looking up orders, updating records, and triggering workflows, making it useful for more than simple question answering.

Key Features

AI Support From Your Existing Content

Connect the information your business already publishes and use it as the foundation for customer support.

Supported content sources include:

• Websites
• Help centres
• FAQs
• Notion
• PDFs
• Other business documentation

The assistant can stay grounded in your own material, helping customers get answers based on the information your team has already created.

24/7 Customer Support

Keep the support experience available outside normal business hours.

The AI agent can answer routine customer questions 24/7, reducing the need for customers to wait for a support representative to become available.

This is particularly useful for businesses serving customers across different time zones or handling a high volume of repetitive questions.

Action-Based Support

Go beyond answering questions by allowing the assistant to handle certain customer-support actions.

Depending on the configured workflow, it can:

• Look up orders
• Update records
• Trigger workflows
• Retrieve relevant information

This helps turn support conversations into completed tasks rather than simply providing instructions for customers to follow themselves.

Multi-Channel Support

Deploy the same support assistant across multiple customer communication channels.

Supported environments include:

• Websites
• Slack
• WhatsApp
• Discord
• Other supported channels

This allows businesses to extend AI support beyond a single website chat widget.

Branded Chat Experience

Customize the assistant so it fits naturally into your existing customer experience.

You can control elements such as:

• Colours
• Logos
• Tone

This helps the AI assistant feel like part of your business rather than a disconnected third-party support tool.

Human Handoff

Not every customer question should be handled by AI. When a conversation requires human judgment, the assistant can hand the interaction over to a person.

This creates a hybrid support workflow where the AI handles routine requests while human agents can step in for more complex or sensitive situations.

Conversation Search & History

Keep track of what customers are asking through conversation history and search.

Teams can review previous interactions and identify recurring questions, giving them a clearer picture of what customers need help with most often.

Support Analytics & Feedback

Use analytics and customer feedback to understand how the support assistant is performing.

Conversation data can also reveal gaps in existing documentation. If customers repeatedly ask questions that your help centre does not address clearly, those conversations can highlight where new or improved documentation may be needed.

50+ Languages

The AI support agent can provide responses in 50+ languages, making it suitable for businesses serving customers across multiple markets.

This allows support teams to offer a more consistent automated experience without limiting the assistant to a single customer language.

Privacy-Focused AI Support

The platform says customer data is kept private and not used to train AI models.

This provides an additional consideration for businesses that want to introduce AI support while maintaining control over how customer conversations and information are handled.

SDK & Embed Options

Technical teams can customize the support experience using SDK and live embed options.

At the same time, the setup is designed to remain accessible to smaller teams that want to connect their existing content and deploy an AI support widget without building the entire system themselves.

Built For Support Teams & Service Businesses

The platform is designed for businesses that receive recurring customer questions and want to automate the first layer of support.

• Support teams reducing repetitive ticket volume
• Ecommerce stores handling order and product questions
• Service businesses answering recurring customer requests
• SaaS companies providing always-on product support
• Growing businesses extending support without adding around-the-clock staff
• Technical teams building customized support experiences through SDKs

Common Use Cases

Ecommerce support: Answer common customer questions and look up order information directly within a support conversation.

FAQ automation: Turn existing FAQs and help documentation into an always-available AI support assistant.

Website support: Add a branded chat widget to answer customer questions directly on your website.

After-hours support: Provide automated answers when human support teams are offline.

Documentation support: Use existing help centres, Notion pages, PDFs, and websites as the knowledge base for customer conversations.

Workflow automation: Let the assistant perform actions such as updating records or triggering predefined workflows.

Multilingual support: Provide customer responses in more than 50 languages.

Support improvement: Analyze conversation history and customer feedback to discover gaps in documentation and recurring customer problems.

Why It Matters

A large share of customer support can consist of questions that have already been answered somewhere in a company's documentation. Requiring a human agent to respond to every repetitive question adds unnecessary workload, while customers still have to wait for an answer.

An AI support agent can handle that first layer continuously, using a company's existing content as its knowledge base and escalating conversations when human judgment is required. The combination of content-based answers, action handling, multi-channel deployment, human handoff, analytics, and multilingual support makes it useful for businesses looking to automate routine support without removing people from the process entirely.

Automate Routine Support Without Losing the Human Layer

Connect your website, FAQs, help centre, Notion pages, PDFs, and other content, then deploy an AI support agent across your website and supported communication channels. With 24/7 responses, workflow actions, branded conversations, human handoff, analytics, and support for 50+ languages, the platform helps teams handle repetitive questions while keeping complex conversations available for human support.