Herm

Herm.io is a loyalty platform for shoppers who want their repeat purchases to be recognized across different brands and retailers, rather than only within a single store. It builds a private loyalty profile using purchase information such as inbox receipts and other transaction data, then uses that information to help users access rewards from brands they have supported.

The platform is designed around the idea that loyal customers often do not receive recognition when their purchases are spread across multiple stores or channels. Herm.io aims to help brands understand broader loyalty signals while keeping the shopper's identity private until they decide to redeem a reward.

Key Features

Cross-Store Loyalty Recognition

Build a loyalty profile based on purchasing activity across different retailers.

Herm.io is designed to recognize customer loyalty beyond a single website or store.

The platform uses information related to purchases to help identify patterns such as:

• Repeat purchases
• Brand preferences
• Ongoing customer relationships
• Purchase history across retailers
• Loyalty to specific brands

This can help users receive recognition for their existing relationship with a brand instead of starting as an unknown customer every time they interact with a new store or channel.

Private Loyalty Profile

Keep loyalty information separate from a user's public identity.

The platform creates a private profile based on information such as:

• Inbox purchase records
• Receipts
• Purchase activity
• Other available transaction data

According to the service, this information is used to establish loyalty signals while keeping the user's personal identity private until they choose to take action on a reward.

Personalised Discounts

Receive offers based on previous purchasing activity.

Herm.io can surface discounts that are connected to a user's buying history and demonstrated loyalty to particular brands.

Potential rewards can include:

• Personalised discounts
• Offers based on previous purchases
• Loyalty-based promotions
• Brand-specific rewards

This can make discounts more relevant to customers who have already shown an interest in a particular brand.

Store Credit Rewards

Access store credit from participating brands.

Users may receive store credit as part of loyalty-based reward programs.

This can provide an alternative to standard discount codes and may encourage users to return to brands they have already supported.

Exclusive Product Access

Discover products and offers reserved for loyal customers.

The platform can connect users with:

• Exclusive products
• Loyalty-based offers
• Special rewards
• Limited availability items

This gives brands a way to recognize existing customers with benefits that may not be available to everyone.

Early Access Opportunities

Get access to selected sales and product launches before wider availability.

Rewards can include opportunities related to:

• Early access to sales
• New product launches
• Brand promotions
• Special releases

This can give repeat customers additional benefits based on their existing relationship with a brand.

Follow Your Favourite Brands

Follow brands you want to hear from or receive rewards from.

Users can follow brands they care about through the platform.

This can help:

• Build a loyalty profile
• Signal interest in a specific brand
• Connect users with brands already participating
• Notify users when followed brands join the platform
• Surface potential loyalty-based rewards

If a brand is already active on Herm.io, following it can help connect the user's existing loyalty with available rewards.

If the brand has not yet joined, the follow can act as an indication that users want to see that brand participate.

Privacy-Focused Reward Access

Keep personal information private until you choose to redeem a reward.

Privacy is a central part of the Herm.io model.

According to the platform, users can:

• Keep their data within the app
• Avoid having their data sold
• Keep their identity private while loyalty is being evaluated
• Choose when to reveal information during reward redemption
• Delete their data when needed

This approach is intended to let users benefit from loyalty-based rewards without requiring their personal identity to be exposed to every participating brand from the beginning.

Free Access

Use the platform without paying an upfront subscription fee.

Herm.io is available with:

• Free access
• No credit card requirement
• No upfront payment

This makes it possible for shoppers to create a loyalty profile and explore participating brands and rewards without committing to a paid plan.

Built for Cross-Brand Loyalty Recognition

Herm.io combines purchase-based loyalty signals, private customer profiles, personalised rewards, brand following, and privacy controls into one platform for shoppers who want their loyalty to be recognized across different retailers.

Key benefits include:

• Recognition for repeat purchases
• Loyalty signals across multiple retailers
• Private loyalty profiles
• Personalised discounts
• Store credit rewards
• Exclusive product access
• Early access opportunities
• Brand following
• Identity privacy until reward redemption
• User-controlled data deletion
• Free access with no credit card requirement

Built For

• Online Shoppers
• Repeat Customers
• Brand Loyalists
• Frequent Online Buyers
• Deal Seekers
• Early Access Shoppers
• Customers Who Shop Across Multiple Retailers
• Privacy-Conscious Consumers
• People Looking for Loyalty Rewards
• Users Who Follow Multiple Brands

Common Use Cases

• Getting recognized for repeat purchases across different stores
• Discovering loyalty-based discounts
• Accessing store credit from supported brands
• Finding exclusive products
• Getting early access to sales
• Following favourite brands
• Building a private loyalty profile
• Exploring rewards without revealing identity immediately
• Keeping purchase-related loyalty information in one place
• Tracking brands that may join the platform in the future
• Accessing loyalty rewards without paying for a subscription

Why It Matters

Traditional loyalty programs are usually limited to a single retailer or brand. A customer may regularly support a brand across different stores, marketplaces, or channels while still appearing to be a new or unknown customer when interacting with another part of that brand's ecosystem.

Herm.io takes a broader approach by building a private loyalty profile from purchase-related information and using that profile to surface rewards from brands the user has already supported. Rather than requiring every brand to independently build a complete picture of customer loyalty, the platform aims to connect existing purchasing patterns with potential benefits.

Privacy is also an important part of the model. The platform is designed to provide brands with anonymized loyalty signals while allowing users to keep their personal identity private until they choose to redeem a reward. Users can also follow brands they care about, discover available benefits, and receive recognition for their existing purchasing relationship.

Get Recognized for the Loyalty You Already Have

Build a private loyalty profile from your purchase activity, follow brands you care about, surface personalised discounts and rewards, access benefits such as store credit, exclusive products, and early access, and choose when to reveal your identity when redeeming a reward—all without paying for a subscription or providing a credit card.